Convergence FIG '07

Welcome to the Journalism Blog of the first ever Convergence FIG (Freshmen Interest Group) at the University of Missouri- Columbia. All stories and posts are those of the nineteen students who are a part of the Convergence FIG. Enjoy!

Tuesday, October 9, 2007

Swank Boutique


At Swank Boutique, located at 921 East Broadway in Columbia, Missouri, not only will you find big designer brands, but you will be treated with personal care. The small boutique is filled with contemporary women’s clothing of all styles as well as jewelry, handbags, shoes, wallets, lingerie, and hats. Swank sells a variety of looks that have their own unique twist. The store is known for featuring styles before they become mainstream.
With brand names like Juicy Couture, Free People, French Connection, Kenzie, Seven for all Mankind, True Religion, and Chip and Pepper, you will surely find the chicest outfit in town, but it might put a giant hole in your wallet. Seven for all Mankind jeans run for about $150.00 dollars a pair, while a Juicy Couture velour jumpsuit will cost you about $250.00 depending on style and color.
The store receives limited quantities of certain items. This is beneficial for any fashionista because she will never be caught in the same outfit as a bunch of her friends. Designer companies reserve specific color choices and styles for specialty stores like Swank. This is also an advantage to shopping at the Columbia boutique because these select pieces will not be available at department stores or online.
Swank excels in customer service. The employees work their hardest to establish personal relationships with all of their clients. They do this by learning their names, remembering recent purchases, memorizing sizing for jeans and tops, and making each person’s shopping experience completely luxurious. Swank even accepts call-ins. If a customers calls in and gives a description of the occasion she needs to attend or a specific look she is going for, Swank will personally pick out entire outfits including accessories and shoes in her size and have them waiting for the customer when she arrives.
Swank employees say that the store has “classic trends with attitude” and they are certainly right!

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